“Ship it, see what happens” has become a common phrase inside organizations everywhere. As speed replaces the North Star, every gain in velocity simply creates more demand. Meanwhile, design’s core purpose, driving growth and innovation, is getting lost in the queue.
What’s needed is a clear rubric that weighs the return on speed against the return on excellence, presented in language business partners care about. But which metrics can actually change the conversation and turn the ship? Let's discuss!
In this session, we’ll explore ways to:
• Define a practical set of measures to watch for when speed wins
• Shift “it’s done” conversations toward impact, outcomes and data
• Expose the hidden costs of "ship and see"
Bring your thoughts, ideas and questions for an interactive, facilitated discussion with up to 12 senior design leaders from high profile brands.
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